Cisco Live!: Market Vision, Strategy, and Dominance

June 27th, 2013 by

When 20,000 IT minded folk ascend into one very large building in Orlando, don their black and green backpacks, and swarm into content rich sessions describing the next major IT market transitions, you know you are at Cisco Live!. I have attended many Cisco Lives! in the past and this year has not disappointed. From the intensity of the World of Solutions, to the flair and delivery of John Chambers’ keynote, with the caliber of the Cisco speakers, and the polish of organizing large volumes of attendees, Cisco has demonstrated their ability to deliver value to their customers and partners. Other vendors should take heed on how to run successful events.

Erik Rudin CL

As a strategic partner of Cisco, ScienceLogic staff is taking in all the sights, sounds, and messages being delivered to the partners. Below are a few insights into a few sessions that were attended this week.

John Chambers’ keynote was very well attended. The keynote focused on several key changes that will impact us all.  First, the number of people connected to the internet and the number of interconnected devices is going to place massive demands on IT technology. Call this the Internet of Everything (IoE) or Things (IoT) but Cisco is betting that their market leadership position, ability to execute, and relentless focus on customers will guarantee their future success. Interestingly, John focused his message on IT, architecture, and communications coming together as another major transition. There was a noticeable emphasis on hardware this year, and the intelligence and scale of Cisco backed silicon chips. By leveraging a Cisco Unified Framework and Platform, customers and partners can find new business opportunities in mobility, big data, analytics, cloud, NG solutions, security, and Everything-as-a-Service.

Padmasree Warrior followed John’s keynote with a view into Cisco’s strategy for building the future architecture to enable business transitions.  Padma explained that the pace of change is disrupting traditional IT paradigms yet creating new opportunities to deliver value and business relevance for technology.  Companies that have yet to shift from the traditional client server to mobile-cloud will be left behind. The new Cisco model for Next Gen IT includes 3 primary layers: Applications, Platform, and Infrastructure, all overlapped by services. The product strategy is to unify compute, fabric, and access architectures and using the network as the core pillar for innovation. Without an intelligent and scalable network, many of these new services will not be possible. Cisco is also embracing SDN or Software Defined Networks with several different initiatives including OnePK API and participating in the OpenStack community.

I attended a very informative and captivating talk by Rebecca Jacoby, Cisco’s CIO. As head of Cisco IT, Rebecca explained how successful companies need to modularize their architecture and help deliver applications faster for sustainable productivity. Future IT organizations will be restructured to deliver everything as a Service (Collaboration, Mobility, Data, Applications, and Infrastructure). Not all applications are treated equal and therefore IT will need to enable different platforms based upon their specific demands. The future networks will need to become programmable through Standard APIs, ease of automation, application awareness, and internetwork programmability to leverage the number of new devices being connected.

In summary, Cisco impresses us all with their market vision, strategy, and dominance. As leaders in IT technology, Cisco partners can build new revenue streams and business models that take advantage of Cisco’s road to a unified platform and architecture. Whether you agree or disagree with Cisco’s perspective on the world of tomorrow, the one truth that does remain constant is change. The network and solutions for today must adapt and innovate for the needs of tomorrow. Those that do will prosper; those that don’t will be left behind.


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