June 28th, 2013 by David Hinnant, SVP Engineering
Last year at Cisco Live! 2012 US, I attended as a Cisco employee. It’s amazing to attend as an employee to see all the buzz around the company you work for and you not only get to attend some great sessions (at a discount!) but you also get to see the amazing ecosystem around Cisco at the World of Solutions. This year I’m attending as a customer and a partner so I thought it would interesting to reflect on that.
The World of Solutions is Cisco’s “trade show” exposition which includes a major Cisco presence (maybe 20% of the floor space) – as well as major representation by Cisco’s largest technology partners like EMC and NetApp. The breadth of Cisco offerings is impressive, from core switching and routing, to the latest in TelePresence offerings, to the cutting-edge data center portfolio, to Cisco Services. Despite the breadth of Cisco’s portfolio (or perhaps because of it) there’s seems to always be some un-met customer need and of note are the quantity and diversity of the technology partners that either fill gaps in Cisco’s offerings or build on top of them to make a Cisco-centered offering even stronger.
Don’t get me wrong; Cisco’s portfolio is an extremely strong one but Cisco has recognized that Software and Services are areas where Cisco can’t organically grow quickly enough and expand their market share. For example, if you look beyond the hardware partnerships Cisco has with EMC and NetApp around UCS and consider the software (APIs and separate offerings) they provide, you see Cisco is relying on partners to enable their continued growth in the data center market. It’s ample proof that a strong partner ecosystem is the best way to achieve the growth they want.
Cisco also relies on companies like ScienceLogic to provide leading-edge solutions that manage the inherent complexity in the solutions created by these partnerships – management that enables our joint customers to deploy quicker, achieve a higher ROI and a lower TCO.