I Dreamed a Dream of Clouds Gone Social

November 5th, 2008 by Julia Lim

Can Marc Benioff live up to his own hype plus the hype around cloud computing? Maybe. (image from chris_lyb)

Salesforce.com’s Dreamforce conference takes place this week in SF. Billed as “The Cloud Computing Event of the Year”, the conference kicked off with a keynote by Benioff while people wearing puffy-white jackets and holding giant helium-filled cloud balloons stood outside.

Benioff announced partnerships with Facebook and Amazon.

Part 1: Force.com apps will be able to run on Facebook and leverage the Facebook users’ social network. An example shown was integrating “My Starbucks Idea” into Facebook. If a user submits an idea through Facebook, their friends can see it, comment or be prompted to submit their own.

Part 2: Force.com applications can now use Amazon’s cloud hosting services in addition to the public Force.com sites.

This is smart and a surprisingly non-megalomaniac way of doing things. Instead of trying to own the entire cloud stack (hmmm – someone just made a very different announcement), Salesforce looks like it’s focusing on what it does best – enabling application development in a hosted model. And letting Amazon take at least some of the future blame for any outages/interruptions in service (anyone who has Salesforce can say amen to that). That is smart.

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