Interop NY Keynotes: IBM

September 17th, 2008 by Valerie Barber

Day one of Interop NY began with an introduction from Interop Manager Lenny Heymann, then Bob Picciano, General manager Lotus software and WebSpehere Portal IBM took the stage.

IBM’s presentation was cleverly titled 2mor0@Wrk - Tomororow work and Web 2.0.

Overview

Web 2.0 is delivering a whole different paradigm of communication. The slide is Lotus Symphony - NOT PPT. Over 2 million downloads.

There is an information overload that impacts individual productivity in the workplace. It has a profound effect on organizational productivity. A more complex organization entity provides more pressure and more inefficiencies in workplace. Up to 70% of time can be used looking for the WRONG information.

Collaboration mitigates information overload. It allows you to identify experts and opinions.

The collaboration agenda. Enterprises are at the onset of exploring these features. Web 2.0 is giving us the capacity to do more. Collaboration optimizes business outcomes - global, secure and dynamic.The most progressive companies are looking at UNIFIED COMMUNICATIONS. Making sure that directories and profiles are fully mobile.

Collaboration should be a contextual part of the workflow, going directly into applications.

IBM’s collaboration strategy is to deliver these services through online or offline services.

Demonstration

Executive IT architect Ron Sebastian provided a demonstration of IBM’s collaboration strategy. IBM’s Web 2.0 solutions span delivery platforms:

• Platform - web as  platform
• Application - development
• People - social computing

Lotus Connections - a family of social computing software that provides profile lookup and community capabilities. Think of Facebook, Yahoo Groups, and delicious combined in one portal.

Ron demonstrated these social services embedded into a healthcare provider application. Semantic tagging is available, contact information and commenting. Not only are we providing service to customers, you can integrate sync capability to directly call the person you want.

The biggest aspect of Lotus Connection? It’s all integrated.

A new service - Project Bluehouse. This is a SaaS delivery of these collaborated capabilities. The store and share can manage and share documents within and outside the company. Access control is no longer an issue.

Collaborative Web 2.0 services available as standalone products that also work in a mobile environment.

Case Study: Natural Disaster Management Mashup

Boeing came up with twenty different scenarios that they could handle through their systems. The problem was the one they didn’t count on. One example was Katrina - how to deliver supplies to the area: what airports were open? Where could they land? The problem was they could not find one list of public, private and military airports, nor what was open. The mashup took different feeds to allow the deacon maker to make a more rapid and intelligent decision based on information on where they could fly in the appropriate supplies. From open information sites like AirNav.com and personal contacts, users were able to mashup the information to make better decisions.

Conclusion

IBM announced the IBM Center for Social Software, proving their commitment to connect, collaborate, and innovate. Users and academics can work together to how these innovations can be applied to businesses and provide value to the market.

There has been some question of whether or not IBM can pull this off and move into the collaborative Web 2.0 market. Despite some criticism, it looks like IBM has really taken a step forward in advancing their products and services to meet market needs.

People drive better business outcomes. Connecting, collaboration, and innovation is key. Having the right tools and information to do that eases pressure that many organizations feel and brings Web 2.0 technologies to the heart of businesses.

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September 17th, 2008