September 15th, 2008 by Julia Lim, VP, Marketing
After barely surviving the VMworld registration process, my first session was “From Hypervisors to VMware Infrastructure – What Matters?” – or as I would have called it “why VMware is so much better than Microsoft…and if you don’t believe that we can help you make even more money on top of your already successful Microsoft business.” (I know, that title is way too long but quite descriptive.)
The session took place at the beginning of Partner Day. The “regular” conference sessions actually begin tomorrow. Today is spent focusing on partner issues and enablement.
You have to remember that most of the Partners here are not vendors like ScienceLogic, but big and small shops that are selling IT, networking and now virtualization solutions into end-customer environments. For these guys, understanding what virtualization partner programs and tools are at NetApp, for example, is very useful. And many of these companies are already selling Microsoft software and surrounding services for Microsoft products. So if you’re VMware, what’s the message to these partners in the face of the Microsoft juggernaut?
Microsoft to partners: “You may not like to admit it, but you’re probably already in bed with us.”
VMware to partners: “Our hypervisor technology outperforms Hyper-V and Xen, especially at scale. And anyway, it’s not about the battle at the hypervisor. It’s about the V-services on top of the hypervisor – VMotion, Storage VMotion, DRS, etc.”
Interesting and what we all already know, or think we know. The scale issue is an interesting one – too soon for Hyper-V and who uses Xen? But also interestingly enough, no announcement or even talk about extending VMware management tools to other hypervisors. The point, as the VMware product marketing guy made a point of saying, is that the question they needed to answer used to be “Why Virtualization?” and now it’s “Why VMware?”.
One more tidbit – this survey run by VMware asking their customers:
What are the top 6 apps you are running on VMware today
- Active Directory
- SQL Server
That means, 5 of 6 are Microsoft applications. Certainly it makes it even more challenging for VMware to navigate a path here.